Transform your life and career with The FOCUS Principle

Wavy, organically shaped stucco structure against sky blue background

Featured Product

Featured Product

A Deeper FOCUS is more than a blueprint for the FOCUS formula, it is a non-fiction journey of the author, Jason Frisby, his triumphs, failures, mistakes and overcoming of obstacles on his way to identifying the formula he uses for success, FOCUS. an acronym for Fulfillment, Optimism, Uncompromising, Consciousness and Success, this workbook and surrounding narrative will increase your focus, identify yourself in the pages, and most importantly, help you find the roadmap to your own success. Let’s Get FOCUSed!!!

Shop

Jason L. Frisby

Strategic Healthcare Operator • Startup Builder • Creator of the F.O.C.U.S.™ Leadership Philosophy

For more than 17 years, I’ve helped healthcare organizations and tech startups transform chaos into clarity, scale operations with precision, and build teams that perform with purpose. I specialize in creating high-impact systems that improve patient experience, strengthen operational efficiency, and accelerate revenue—all while shaping a culture people actually want to be part of.

At the center of my work is the F.O.C.U.S.™ Principle—a strategic framework I developed and have used to coach leaders, guide teams, and transform organizations. More than a philosophy, FOCUS is a workshop, a mindset, and a measurable method for unlocking performance across any environment, from value-based care models to emerging tech disruptors.

F.O.C.U.S.â„¢ stands for:

  • Fulfillment – Building teams driven by meaning, not just metrics.

  • Optimism – Creating environments where people believe in possibility and their own potential.

  • Conscious Choices – Empowering leaders to make decisions grounded in data, integrity, and intention.

  • Uncompromised Values – Protecting the mission and culture while scaling operations.

  • Success – Defining and achieving measurable outcomes that move organizations forward.

Whether I’m redesigning patient access workflows, standing up a centralized call center, leading multi-state operations, or helping startups build scalable infrastructure, the FOCUS Principle provides the blueprint for sustainable growth and operational excellence.

What I Do

  • Transform healthcare operations, call centers, and patient access models

  • Build scalable infrastructures for fast-growing tech startups

  • Develop leaders through FOCUSâ„¢ Workshops and executive coaching

  • Train teams to operate with precision, empathy, and accountability

  • Help organizations align mission, metrics, and culture for maximum impact

Why I Do It

Because I believe organizations thrive when people thrive.
Because patients deserve better experiences.
Because teams deserve better leadership.
Because operational excellence isn’t accidental—it’s intentional.

I help organizations operate with vision, lead with purpose, and win with strategy.
And I’d be honored to help you build what’s next.

Land your dream job

·

Build a better career

·

Love what you do

·

Find fulfillment in work

·

Land your dream job · Build a better career · Love what you do · Find fulfillment in work ·

My services

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Career Strategy

    Let's dive deep into your aspirations and craft a personalized plan to turn your career goals into reality.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Skill building

    Stay ahead of the curve. Boost your technical skills and stay at the top of your game.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Contact Center Management

    Ready to level up? I'll equip you with the tools and strategies to stand out, get noticed, and climb that career ladder.

  • General Consultation

    Thought partner to support process building, policy writing, workflow enhancement and workforce management.

Our FOCUS Process!

The Focus Principle is more than a motivational concept—it's a repeatable, measurable system for leaders and teams who want to operate with clarity, integrity, and intentional excellence. This workshop turns the philosophy into an actionable 5-step playbook.

STEP 1 — Fulfillment: Activate Purpose & Personal Alignment

Objective: Help participants reconnect with why they do the work and what truly drives performance.

STEP 2 — Optimism: Build a High-Trust, High-Energy Culture

Objective: Shift team thinking from reactive to proactive, replacing fear-based behavior with confidence and possibility.

STEP 3 — Conscious Choices: Lead Through Intentional Decision-Making

Objective: Teach leaders how to make data-driven, value-aligned decisions that move the mission forward.

STEP 4 — Uncompromised Values: Strengthen Culture While Scaling Performance

Objective: Ensure the team’s values don’t erode under pressure, growth, or organizational change.

STEP 5 — Success: Build Measurable, Sustainable Growth Plans

Objective: Turn inspiration into execution by defining clear success metrics and building future-focused action plans.

  • "During the last 3+ years I have had the privilege to observe him firsthand on various occasions. He uses inspiration to lead his team towards their highest potential and curiosity to uncover areas of opportunity. Jason was unquestionably instrumental in enhancing our organizational capabilities significantly.

    Dr. A. Wei, Strive Health

  • Jason was great at helping me acclimate to my role within the organization and saw potential in me as a leader for my own department. I will always be grateful for his professionalism and guidance.

    Z. Harmon, Product Manager

LET’S CHAT

Time to take the first step towards your dreams.

SCHEDULE A FREE CONSULTATION